According to a PwC study conducted with 10,105 millennial respondents from over 70 countries worldwide, 86% of women want to build their careers in companies that demonstrate their adherence to gender equality and diversity principles. This suggests that companies need to consider more than just reward as a way of motivating and retaining their employees. Other aspects, such as fair treatment, respect, equal opportunities for professional development and growth (which constitute core principles of gender equality) contribute to retention and career growth in a way that reward alone cannot do.
