As consultants, we’ve been working in the world of corporate culture much longer than it has been popular to do so. Over the past ten years, culture has become a regular topic of discussion among leaders, and writing on the topic has exploded. And yet, even with these new and sometimes very insightful voices to draw from, we find ourselves repeating the wisdom of three 20th-century thinkers: Leon Festinger, Frederick Herzberg, and Daniel Goleman.
We assure you, we’re not just stuck on “the oldies.” Rather, we’re pointing you to classics. These authors put forward clear, pragmatic insights that have stood the test of time. Used together, these ideas help form a foundation for successful cultural alignment and evolution. Simply put, these “oldies” are goodies that have worked for decades—and still do.
So, who are these folks, and how is what they said years ago still relevant today?
